“…the sort of people who have been doing “new” SEO, or whatever you want to call it, that’s social media optimization, link bait, things that are interesting to people and attract word of mouth and buzz, those sorts of sites naturally attract visitors, attract repeat visitors, attract back links, attract lots of discussion, those sorts of sites are going to benefit as the world goes forward.” – Matt Cutts in an interview with Gord Hotchkiss

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Students are evaluated by means of compulsory assignments and a formal written examination in May/June for students registering for a module in January, or October/November for students registering for a module in June. The material also includes self-evaluation exercises and the practical module (PEM04B) requires students to apply what they have learnt from the other modules.

On successful completion of the entire course, students will be awarded a certificate from Unisa’s Centre for Business Management. 

Submitted on NQF level 6 for 48 credits.

In addition, the following credits may be applied for in terms of other programmes/courses on offer from the Centre/Unisa:

• BCom Marketing Management 1 credit
• BCom Retail Management 1 credit