Geteliterate - understand the online world through training
FEATURED COURSE - PROGRAMME IN E-MARKETING - UNISA

 

 

 

 

 

 

“If you don’t have someone responsible and accountable for turning all of the online dials and clearly setting the direction for your online strategy as well as making sure your strategy lines up with all of the other marketing programs that are being executed, your online strategy will fail.” Rob Crigler, Director of Interactive Marketing, Orkin

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“Human nature has a tendency to admire complexity but reward simplicity.” Ben Huh, CEO, Cheezburger Network

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“A strong foundation increases the value of everything you do.” Aaron Wall, discussing SEO strategies.

 

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Progrqamme in e-marketing

The Internet and the online environment have been growing at a steady pace since the early 1990s.  With an online community of just under 5 million Internet users in South Africa, there is little doubt that a need exists for the development of competencies in the area of e-marketing to ensure that the crucial skills are successfully integrated into the marketing activities of the learner at their place of work.

The purpose of the learning is to provide the student with relevant competencies (knowledge, skills, norms and values) in order to interpret and apply fundamental marketing principles within the context of marketing via electronic media.  The application of the skills and knowledge will provide the student with the ability to take advantage of the many opportunities in this rapidly developing sector.

Students credited with this module will have gained an understanding of the online business environment and will have knowledge of the various media available for use in the development of e-marketing strategies.

Purpose: To empower entrepreneurs and business people from both small and large firms to take advantage of marketing opportunities in the online world.

Who should study this programme?  All existing and future marketing practitioners, as well as Internet and e-commerce specialists fall within the target audience of this Programme.  Indeed, any person who is interested in using the internet and electronic realms as a marketing channel would benefit from this offering.  Students are expected to come from both the SMME and big business environments, as well as from entrepreneurs that wish to take advantage of the virtual world.

Specific outcomes: The student will be able to demonstrate the ability to consider a range of possibilities, make decisions about and evidence performance around each of the specific outcomes contained in this course.  A practical project comprises part of the course.

This course is offered by UNISA - The University of South Africa - Africa’s leading distance learning institution nurturing inspiring leaders of tomorrow. Find out more about UNISA here.

 
 

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